🎭 Culture 1d ago

These Are High-Tech Puffers for Normies

Highsnobiety
Streetwear, lifestyle, and contemporary culture
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There are entire corners of the streetwear industry dedicated to making winter coats sound like they were engineered to survive the apocalypse. And then you have FreshService, the Japanese lifestyle brand that operates largely like a more alt-clothing-forward Muji, with a much more realistic take on dressing for annoying weather conditions.FreshService’s latest round of pieces made with Pertex Quantum, a lightweight material that is as warming as it is light, are proof of concept. It’s all prett

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