Merck Mercuriadis’ New Hipgnosis Is Rolling Eight Management Companies Into a ‘Juggernaut’
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Merck Mercuriadis is combining eight management companies for his new venture, Hipgnosis Artist Partnerships.
Mercuriadis, known for popularizing the concept of music as an asset class with his previous suite of Hipgnosis catalog investment companies, detailed plans for his next venture during a keynote conversation at the Music Tectonics conference in Santa Monica, Calif., on Wednesday (Oct. 28).
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Mercuriadis, known for popularizing the concept of music as an asset class with his previous suite of Hipgnosis catalog investment companies, detailed plans for his next venture during a keynote conversation at the Music Tectonics conference in Santa Monica, Calif., on Wednesday (Oct. 28).
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