#SaveMassEffect goes live in NY Times Square
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It was only yesterday I was writing about how the #SaveMassEffect petition had hit over 170k signatures ahead of plans for a billboard outside EA headquarters. Today I am elated to report that not only has the petition surpassed 216K signatures, but a billboard has officially reached the glowing screens of New York City. Coordinated by the @WeAreMassEffect team and content creator Kala Elizabeth, the massive #SaveMassEffect billboard is now live in Times Square all day today. 🚨 WE'RE IN TIMES
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