🎭 Culture 11h ago

Is the Luxury Fleece Era Over?

Highsnobiety
Streetwear, lifestyle, and contemporary culture
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As the A$AP “Lord Pretty Flacko Jodye” Rocky once rapped in “Fashion Killa,” his 2013 magnum opus: “She got a lot of Prada. That Dolce & Gabbana. I can't forget Escada. And that Balenciaga.” He’d also name-check Alexander Wang, Helmut Lang, Cartier, and even Donna Karan. Were he to write “Fashion Killa” today, another far more random brand would likely show up: Alo. Yes, that Alo. The LA athleisure brand beloved for its leggings and made famous by Kendall Jenner, Hailey Bieber, and Bell

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