How gendered messaging can backfire
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A new study shows that messages referencing gender in trumpeting female accomplishments can diminish perceptions of girls’ and women’s abilities.
Campaigns and initiatives aimed at advancing equity for girls and women often reference gender—”The future is female” or “Fight like a girl,” for instance. However, is such messaging effective in championing their abilities and in inspiring others?
The new study by a team of psychology researchers suggests it’s
Campaigns and initiatives aimed at advancing equity for girls and women often reference gender—”The future is female” or “Fight like a girl,” for instance. However, is such messaging effective in championing their abilities and in inspiring others?
The new study by a team of psychology researchers suggests it’s
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