Apple Music’s new visual identity ripples into view – with help from Fred Again..
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Apple Music has enlisted British producer Fred Again.. to help turn sound into something tangible for its new visual identity. Built around the idea of being ‘made by sound’, the redesign takes an experimental approach, using musical frequencies to create rippling, liquid forms. The results were achieved by playing music into a shallow bath of mineral oil and filming the resulting vibrations.Fred Again.. and his collaborator Nest Acoustics developed a short musical composition that doubles as th
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