EXCLUSIVE EXTRACT: The art of surviving a political crisis
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The moniker most commonly attached to me during my years in active political and government service was “spin doctor”. The main aim of those who used it against me was to suggest there was something wrong or inauthentic, or, worse, fundamentally dishonest, about any effort made to communicate on behalf of the party and the government I served.
I can’t pretend I liked the term much, because it was largely intended as an insult. “Spin” became something of a catch-all term of abuse for anything w
I can’t pretend I liked the term much, because it was largely intended as an insult. “Spin” became something of a catch-all term of abuse for anything w
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