Southwest’s Use of Language Eliminates the Fun
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Southwest held a media day last week to announce more details on lounges and changes to the Rapid Rewards program. I didn’t attend, but there was one thing that really stood out from all these announcements. The fun, the playfulness, is being designed out of the airline, and there is no good reason for that.
This is something that has been on my mind for awhile now, especially as the airline has gone through rapid changes to its business model. The whole pitch was basically, “
This is something that has been on my mind for awhile now, especially as the airline has gone through rapid changes to its business model. The whole pitch was basically, “
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