📈 Stock Market 10h ago · Ryne Mauck

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The post Dividend Aristocrats or Quality Factor: Which ETF Fits Retirement? appeared first on 24/7 Wall St..
Ask what makes a company strong, and two popular ETFs built around durable businesses give you opposite answers. The ProShares S&P 500 Dividend Aristocrats ETF (CBOE:NOBL) looks back at decades of dividend increases. The iShares MSCI USA Quality Factor ETF (CBOE:QUAL) looks at a company’s finances right now.
Their holdings barely line up. Only 24 companies appear in both funds.

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