How to grow your most valuable asset in the age of AI
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A brand is still a company’s most valuable asset. It’s an intangible collection of signs, symbols, colors, behaviors, and voice, which never shows up cleanly on a balance sheet. You build it cumulatively, and when it finally comes together, it drives real business value. It’s why consumers pay more for a certain phone, sneaker, or pill. It’s why people choose you, again and again.
Until recently, people built this asset. Founders, business leaders, marketing teams, and the people on the front
Until recently, people built this asset. Founders, business leaders, marketing teams, and the people on the front
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