Chase is betting big on the NBA, and credit cardholders could be the biggest winners
Source ↗
👁 1
💬 0
The NBA season tips off tomorrow, and JPMorgan Chase is gearing up for a big season of its own.
The bank has been involved in professional basketball for years. But this year it’s starting the season with new partnerships with the Dallas Mavericks and Miami Heat, and a goal of becoming part of every moment of fans’ game-day experience from the moment they walk in the door to when they’re standing in the concession line.
The strategy isn’t entirely new. Chase already offers special access a
The bank has been involved in professional basketball for years. But this year it’s starting the season with new partnerships with the Dallas Mavericks and Miami Heat, and a goal of becoming part of every moment of fans’ game-day experience from the moment they walk in the door to when they’re standing in the concession line.
The strategy isn’t entirely new. Chase already offers special access a
Comments (0)