🦄 Startups & VC
15h ago
Is your marketing AI tool driving profit or just noise? CleverTap co-founder Anand Jain weighs in
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Most marketing teams today use AI to save time on tasks such as drafting emails, creating image variants, and summarising long documents. However, Anand Jain, Co-founder and Chief Marketing Officer of CleverTap, a customer engagement and marketing automation platform, says basic tools that do these jobs rarely improve company profits.In a masterclass on marketing strategy at TechSparks 2026, Jain urged leaders to look beyond simple shortcuts.“We are going to talk about how you go from using AI f
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