💻 Technology 10h ago · Joanna Redebrant

OPINION: Selling your startup does not mean success

EU-Startups
EU-Startups
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In that world of startups, founders and investors, we learn to ask certain questions almost instinctively. How big can this become? How much capital will it take to get there? And, sooner or later, when do I get my money back, and at what multiple?
These are not cynical questions. They reflect the logic of venture capital, where investors put capital at risk expecting substantial returns and founders pursue growth, scale and eventually liquidity.
But there is a question we ask far less often: Ar

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