15 startups helping AI discover your company and product
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As AI-powered search tools such as ChatGPT, Gemini and Perplexity increasingly influence how consumers discover brands, products and services, a new generation of European startups is emerging to help businesses remain visible in AI-generated answers.
This is particularly relevant as Generative Engine Optimisation (GEO) becomes more prevalent in industry practices.
Throughout 2026, EU-Startups has reported growing investment activity in this space, tracking almost €30 million in funding for tech
This is particularly relevant as Generative Engine Optimisation (GEO) becomes more prevalent in industry practices.
Throughout 2026, EU-Startups has reported growing investment activity in this space, tracking almost €30 million in funding for tech
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