Mobavenue’s Tejas Rathod On The Shift From Ad Optimisation To AI Decisioning
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A high click rate cannot tell a fintech company whether a user will complete the KYC. Similarly, downloading an app does not promise a purchase. Yet these remain the metrics that digital advertising has traditionally been built around.
For brands, the real challenge is understanding whether a click or app download will actually translate into a business outcome. As advertisers demand clearer links between media spending and business outcomes, adtech is moving towards systems that can predict int
For brands, the real challenge is understanding whether a click or app download will actually translate into a business outcome. As advertisers demand clearer links between media spending and business outcomes, adtech is moving towards systems that can predict int
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