🔬 Science 9h ago · No Author

Industry should invest in developing and practising storytelling

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Industry should invest in developing and practising storytelling
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Scientific progress has entered an era of extraordinary complexity. Developments in quantum computing, advanced materials, AI and climate modelling are occurring on a weekly basis and are increasingly shaping national strategy, industrial capability and global competitiveness. Yet at the same time, these areas remain deeply inaccessible to most.
Quantum computing is a prime example: despite its rising strategic importance, most people have little meaningful grasp of what it actually is or how it

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