How Amazon turned its Thursday Night Football into a two-pronged pitch to capture ad dollars
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As the NFL season and holiday shopping season both kick off, U.S. advertisers are devoting more budget to Amazon’s ad inventory.
For the e-commerce giant, Thursday Night Football coverage has proven a particularly useful tool to expand its advertising and streaming business. The company has successfully used the TNF audience to convert brands that don’t sell products on its e-commerce site, like American Express, amid fierce competition among DSP providers. But it’s also positioned its live s
For the e-commerce giant, Thursday Night Football coverage has proven a particularly useful tool to expand its advertising and streaming business. The company has successfully used the TNF audience to convert brands that don’t sell products on its e-commerce site, like American Express, amid fierce competition among DSP providers. But it’s also positioned its live s
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