💼 Business 10h ago · Chris Stokel-Walker

Big Tech used AI to take what it wanted. Now consumers are fighting back, too

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Big Tech used AI to take what it wanted. Now consumers are fighting back, too
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The first four years of the generative AI revolution have tended to see power flow in one direction. Big Tech firms unleashed their tools on the planet and expected users to like it or lump it. Unhappy with the amount of data collected about you in the pursuit of convenience from your chatbot? Tough luck. Squeamish about the provenance of all the data AI systems have been trained on, and whether it was legally obtained? Not a lot you can do about it.



But as the technology continues to advance

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