Hyper-personalizing European banking experience with AI
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European consumers continue to bank with traditional institutions, but many are clearly less satisfied with the experience. Earlier this year, a leading digital banking platform provider published the results of a survey of 6,300 online banking users across Europe.Although 82 percent of respondents used a traditional bank as their main provider, 26 percent had switched banks in the past because of poor digital services, and would not hesitate to do so again. Also, 47 percent said that they would
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