🏛️ Architecture & Design Oct 14, 2026 · Hannah Hammond

Merrie Elisabet Wells wins Shoreditch Design Week Award with product Ūru Loop

ICON Design Magazine
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Merrie Elisabet Wells wins Shoreditch Design Week Award with product Ūru Loop
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Exhibited at New Designers at London’s Business Design Centre in July, Merrie Elisabet Wells’ Ūru Loop impressed the judges with its commercial potential, modular versatility and commitment to sustainability, earning her the Shoreditch Design Week Award, presented onsite by the Shoreditch Design Week team.







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Ūru Loop is an airport lounge chair designed to offer travellers a final sensory impression place before departure.



Rooted in the concept of omotenashi – a form of selfle

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