Patagonia just made a brilliant change to its website—and it could change the way we shop
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On Patagonia’s website, starting today, you can shop for new and used clothing at the same time.
The company first launched its resale platform, Worn Wear, nine years ago, making it a pioneer in the brand-owned secondhand clothing space. The platform lets customers send back used clothing in exchange for a gift card; the clothing is then cleaned, repaired, and sold at a deep discount to someone else.
But until now, you had to open a different website to actually buy refurbished Patagonia
The company first launched its resale platform, Worn Wear, nine years ago, making it a pioneer in the brand-owned secondhand clothing space. The platform lets customers send back used clothing in exchange for a gift card; the clothing is then cleaned, repaired, and sold at a deep discount to someone else.
But until now, you had to open a different website to actually buy refurbished Patagonia
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