Op-Ed: Beyond the glass: How Kenyans are rewriting the social ccript for vodka
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National Vodka Day came and went as it does annually, probably marked by a brief spike in cocktail recipes, photographed bottles, and enough social media posts to remind us that even spirits now have their own calendar dates.
Yet the far more compelling story is what happens after the occasion passes.
In Kenya, the narrative around vodka is increasingly less about the spirit itself and more about how a new generation consumes it.
Kenya’s beverage culture has transformed considerably over recent
Yet the far more compelling story is what happens after the occasion passes.
In Kenya, the narrative around vodka is increasingly less about the spirit itself and more about how a new generation consumes it.
Kenya’s beverage culture has transformed considerably over recent
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