Galaxy Z Fold 8 popularity saves Samsung from shipment slump
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TL;DR
Samsung’s market share hit a high of 23% in Q3 2026, according to a new report.
While shipments declined 3% YoY, strong demand for the Galaxy Z Fold 8 softened the blow.
Apple’s market share grew, but remains just below Samsung’s.
The memory shortage continues to hit hard for smartphone manufacturers, but Samsung managed to not just retain its top spot but pull farther ahead of its Android competition. It’s thanks, in part, to the popularity of the Galaxy Z Fold 8.
Counterpoint Researc
Samsung’s market share hit a high of 23% in Q3 2026, according to a new report.
While shipments declined 3% YoY, strong demand for the Galaxy Z Fold 8 softened the blow.
Apple’s market share grew, but remains just below Samsung’s.
The memory shortage continues to hit hard for smartphone manufacturers, but Samsung managed to not just retain its top spot but pull farther ahead of its Android competition. It’s thanks, in part, to the popularity of the Galaxy Z Fold 8.
Counterpoint Researc
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