The Apple Upgrade program is great for consumers and Apple, but bad for carriers like Verizon and AT&T — here's why
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Where were you when the first iPhone went on sale back in 2007? I remember clearly that I was working for Phones4U — a third-party phone reseller in the UK — and the iPhone launch completely decimated the business, as suddenly Phones4U wasn't a reseller of the most popular phone on the market.The same existential threat applied to all carriers except AT&T and O2, which had exclusive launch rights to the iPhone in the US and UK, respectively.Fast-forward 19 years, and Apple has repeatedly proven
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