💻 Technology 14h ago · Dashiell Wood

Hamilton CEO reveals how the watchmaker is leveling up its entertainment heritage in new Modern Warfare 4 special edition

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Hamilton CEO reveals how the watchmaker is leveling up its entertainment heritage in new Modern Warfare 4 special edition
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When you read ‘video game fashion’, you likely picture faintly embarrassing Pokémon-inspired onesies, awkward PlayStation-branded rucksacks, or cringeworthy Sonic the Hedgehog T-shirts. But the world of video game and lifestyle collaborations has changed markedly over the last few years. With gaming becoming more of a major cultural force, higher-end brands have started to get involved.You can probably already think of some examples. It wasn't long ago that cult streetwear brand ARK/8 launched a

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