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How The OAAA Is Guiding DOOH Through Its Next Stage Of Programmatic Evolution
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Digital out-of-home (DOOH) is booming, which means programmatic’s share of the out-of-home (OOH) market is also growing. DOOH campaigns accounted for 38.4% of OOH spend in Q2 this year, according to research by the Out of Home Advertising Association of America (OAAA). That’s an 18.5% growth rate compared to last year. And it’s a good […]
The post How The OAAA Is Guiding DOOH Through Its Next Stage Of Programmatic Evolution appeared first on AdExchanger.
The post How The OAAA Is Guiding DOOH Through Its Next Stage Of Programmatic Evolution appeared first on AdExchanger.
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