Media Briefing: As AI search shifts referrals, publishers revisit registration walls
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This week’s Media Briefing looks at why shrinking referral traffic is giving registration walls a new purpose, one that publishers are testing in different ways: turning fewer, anonymous visitors into known — and potentially more valuable — users.
The registration wall revival
3 Qs with Joy Robins, The New York Times’ global chief advertising officer
Apple plans to block programmatic tech companies, Google gives publishers “Preferred Sources” counts, and more.
The
The registration wall revival
3 Qs with Joy Robins, The New York Times’ global chief advertising officer
Apple plans to block programmatic tech companies, Google gives publishers “Preferred Sources” counts, and more.
The
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