Inside agency OK Future’s AI ‘pressure cooker’ experiment with Goodwipes
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When former MullenLowe U.S. CEO Frank Cartagena set out to launch his own creative shop, OK Future, he wanted to test how much generative AI would allow his small agency of four people to punch above its weight.
That answer came fast with the newly launched agency’s first bit of work for Goodwipes — ”Meet Asstra,” Goodwipes’ spoof of OpenAI’s commercial for its AI model Astra. With generative AI tools, the social media spot went from concept to execution in just four days and curbed the proje
That answer came fast with the newly launched agency’s first bit of work for Goodwipes — ”Meet Asstra,” Goodwipes’ spoof of OpenAI’s commercial for its AI model Astra. With generative AI tools, the social media spot went from concept to execution in just four days and curbed the proje
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