Interoperability may be the future, but it cannot be an entire AI strategy
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Patricia Clark, vp, go-to-market, Nexxen
AI has become more than the topic du jour. It’s the topic of the year — and probably the decade — in and outside the world of advertising. For agencies, AI presents particularly compelling opportunities: less manual work, faster insights and a greater ability to connect planning, activation, optimization and measurement. And as agentic AI develops, a natural language request could become a coordinated, multi-step workflow spanning different data,
AI has become more than the topic du jour. It’s the topic of the year — and probably the decade — in and outside the world of advertising. For agencies, AI presents particularly compelling opportunities: less manual work, faster insights and a greater ability to connect planning, activation, optimization and measurement. And as agentic AI develops, a natural language request could become a coordinated, multi-step workflow spanning different data,
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