Future of Marketing Briefing: Why top creators are taking fewer brand deals
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The biggest creators are cutting their brand rosters. The partners they keep are being asked for equity, product input and, in some cases, a job title.
That was my read after following Advertising Week New York from afar this week, through the panel livestreams, recordings and conversations with sources who were there.This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
That was my read after following Advertising Week New York from afar this week, through the panel livestreams, recordings and conversations with sources who were there.This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
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