💼 Business 9h ago · Inc.

Starbucks CEO Brian Niccol says the company is back. His turnaround comes down to 1 leadership principle

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Starbucks CEO Brian Niccol says the company is back. His turnaround comes down to 1 leadership principle
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There’s an interesting leadership lesson unfolding at Starbucks that has very little to do with coffee.



When Brian Niccol took over as CEO, he inherited a company that had drifted from some of what made Starbucks distinctive. Service had become inconsistent. Stores felt less inviting. Employees needed more support. And customers had fewer reasons to stick around.



Niccol’s answer wasn’t some complicated management strategy. It was getting back to what made Starbucks Starbucks.



Two years

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