Lost generation: the AI threat to Britain’s next great directors
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Commercials once launched careers from Ridley Scott to Guy Ritchie, now automated production is cutting costs – and the chance to learn by doingWhen Ridley Scott was awarded the UK’s highest accolade for a glittering career directing films from Alien and Blade Runner to Gladiator and The Martian, he reminded those attending the Bafta event eight years ago that making commercials had been his “film school”.The advertising industry has long been a breeding ground for British film and TV talent who
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