Brazil’s cat boom gives local startups a shot at Leap Venture Studio’s Cohort 11
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Brazil’s pet industry is being actively reshaped by families increasingly choosing cats.
The number of cats in Brazilian homes rose 4.5% in 2024, roughly double the global rate, according to a new study from the industry association Abempet released in September. Dogs still outnumber them, but cats are now the fastest-growing part of a market that is expected to earn about R$81 billion ($16.26 billion USD) this year.
That trend matches what one of the pet industry’s best-known
The number of cats in Brazilian homes rose 4.5% in 2024, roughly double the global rate, according to a new study from the industry association Abempet released in September. Dogs still outnumber them, but cats are now the fastest-growing part of a market that is expected to earn about R$81 billion ($16.26 billion USD) this year.
That trend matches what one of the pet industry’s best-known
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