Behind the Swoosh: 50 Years of Nike Design
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Is there any logo more iconic than the Nike swoosh? Unlikely. In fact, it’s arguably the most recognizable symbol in sports. But how did a small running company become a global powerhouse? Vitra Design Museum set out to find out, gaining unprecedented access to the Department of Nike Archives (DNA) to curate Nike: Form Follows Motion. First presented in Germany in 2024, the exhibition is now on view at the Museum of Arts and Design in New York through March 2027.
Photography by Bernhard Strauss;
Photography by Bernhard Strauss;
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