Validating your idea is not customer discovery
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“We’ve validated the idea.” I hear that sentence from founders more than almost any other, and it usually comes with evidence. Thirty people loved it. Two hundred joined the waitlist. In a survey, 80% said they would use it, and a mentor called it a great idea.
It sounds like progress. Most of the time, it isn’t.
When CB Insights reviewed 101 startup post-mortems, 42% of founders said they built something nobody wanted. It was the most common reason for failure in the study. It is also the one c
It sounds like progress. Most of the time, it isn’t.
When CB Insights reviewed 101 startup post-mortems, 42% of founders said they built something nobody wanted. It was the most common reason for failure in the study. It is also the one c
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