Xbox launches Division XP for movies, TV, merch, and theme parks
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In among the litany of failures across Xbox and Microsoft in general, there are at least a few dozen undeniable epic business wins. One of those is undoubtedly Minecraft. The blocky craft 'em up adventure already had huge momentum when Microsoft acquired it, but the firm has since turned Minecraft into a cultural powerhouse, with a merchandising and licensing empire that is often overlooked in general gaming discourse. Microsoft thinks there are more opportunities like this ... and that's why it
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