Trading Volume Rose Nearly 94% Around Novig’s Sweeney Campaign
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Novig said trading volume rose nearly 94% and first-time depositors increased more than 218% across the 20 days before and after its Sept. 9 “Just Sports” campaign starring Sydney Sweeney, according to CNBC’s report of co-founder Jacob Fortinsky’s figures.
The company launched as a federally regulated prediction-market platform on Aug. 4. The campaign’s timing also overlapped with the start of the NFL season, so the reported comparison does not establish that the advertisement alone drove the in
The company launched as a federally regulated prediction-market platform on Aug. 4. The campaign’s timing also overlapped with the start of the NFL season, so the reported comparison does not establish that the advertisement alone drove the in
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