Your Sellers Are Not Using the Data You Bought
Source ↗
👁 0
💬 0
Between a third and a half of purchased software goes unused, with analytical tools among the worst offenders. Our industry’s fix was to hire a translator instead of opening the audience data black box.
Somewhere in your operating budget is a six- or seven-figure line for audience data. You approved it. It produces real value. And the number of people in your building who can actually operate it is probably in the low single digits.
I should be careful here, because I sold those subscripti
Somewhere in your operating budget is a six- or seven-figure line for audience data. You approved it. It produces real value. And the number of people in your building who can actually operate it is probably in the low single digits.
I should be careful here, because I sold those subscripti
Comments (0)