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Top Middle East leaders - Imad Barrakad Moroccan Agency for Tourism Development
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Tourism strategies often begin with targets and end with marketing. Imad Barrakad works in the complicated middle: land, finance, infrastructure, investors and the conversion of concepts into operating destinations. As chief executive of the Moroccan Agency for Tourism Development, known as SMIT, he has occupied that space since 2011.
Barrakad is an industrial engineer with postgraduate training in project management. Before moving into tourism, he built his career at Morocco’s national electric
Barrakad is an industrial engineer with postgraduate training in project management. Before moving into tourism, he built his career at Morocco’s national electric
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