🍴 Food 1d ago · Chris Kelly

Kroger takes key step forward in tying retail media creative with digital sales

Grocery Dive
Grocery industry news
View Channel →
Kroger takes key step forward in tying retail media creative with digital sales
Source ↗ 👁 0 💬 0
The grocer, in partnership with Vidmob and MMA Global, was able to forecast e-commerce conversion of ad creative with 81% accuracy.

Comments (0)

Sign in to join the discussion

More Like This

Cauliflower cheese beans
Good Food · 1d ago
Halloumi, pickled pepper, harissa & potato traybake
Good Food · 1d ago
Mascarpone & broccoli baked gnocchi
Good Food · 1d ago
Pumpkin chickpeas & crispy chilli egg
Good Food · 1d ago
Creamy winter caesar with garlicky croutons
Good Food · 1d ago
I’m Adding This Early Prime Day Deal to My Cart — This Air Fryer Is Great for Family Meals!
Kitchn | Inspiring cooks, nourishing homes · 1d ago