The two clock paradox: How short-form content became premium entertainment (and what to do about it)
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Entertainment companies everywhere are now acknowledging that they have to operate based upon two clocks. One of them is an alarm clock—the premiere you clear your night for, the finale you go to great lengths to avoid spoilers for, and the release that causes you to refresh the page at midnight in order to listen or watch. The other is the clock that you fail to realize is ticking—the scrolling that takes up 40 minutes between two things you actually intended to do, the podcast playing in the b
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