Alaska Accelerates Into a Competitive Premium Offering
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Greetings from Seattle. Today is Alaska’s media and investor day, and the airline is showing us the next step of its “Alaska Accelerate” program. What are we learning? Well, the basic details are out, and it looks a whole lot like an airline trying to put together a competitive product as a global premium carrier. In other words, this is about playing catch-up to be more like the big three on long-haul… and in the transcon market.
What I’m hoping to learn at the
What I’m hoping to learn at the
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