Sustainable Travel International Launches Green Claims Checker as EU Greenwashing Rules Take Effect
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New tool helps tourism organizations navigate requirements under the EU’s EmpCo Directive and build trust with travelers.
SEATTLE, WA (September 28, 2026) — As new European Union rules on environmental marketing take effect, Sustainable Travel International has launched a Green Claims Checker that helps tourism organizations identify potentially misleading sustainability claims and improve how they communicate them. The tool checks communications against the Empowering Consumers for the Green Tr
SEATTLE, WA (September 28, 2026) — As new European Union rules on environmental marketing take effect, Sustainable Travel International has launched a Green Claims Checker that helps tourism organizations identify potentially misleading sustainability claims and improve how they communicate them. The tool checks communications against the Empowering Consumers for the Green Tr
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