Growing influence: Lessons from Immediate’s talent and creator strategy
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During the dark days of the Covid lockdown, Ridhi Radia, Director of Belonging and Creator Networks at Immediate, got herself a Peloton exercise bike, which she planned to return after a three-month trial. Years later she is still peddling. Crucial to Radia hanging onto her bike was an instructor called Hannah.
“It wasn’t the bike, it wasn’t the brand, it was all Hannah,” explained Radia, talking at this year’s PPA Festival in London. “I rearranged my schedule around her classes,
“It wasn’t the bike, it wasn’t the brand, it was all Hannah,” explained Radia, talking at this year’s PPA Festival in London. “I rearranged my schedule around her classes,
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