Franchising Has a Local Marketing Execution Problem
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By every headline number, franchising is having a fine year. The International Franchise Association projects industry output will top $920 billion in 2026, with franchise GDP climbing 1.8% and nearly 13,000 new units opening. On a boardroom slide, that’s a growth story.
Walk the sidewalk in front of any given location, and the story looks different. Fast food traffic fell 4.4% year-over-year in May 2026, according to Placer.ai data reported by Restaurant Dive. Quick visits, the under-1
Walk the sidewalk in front of any given location, and the story looks different. Fast food traffic fell 4.4% year-over-year in May 2026, according to Placer.ai data reported by Restaurant Dive. Quick visits, the under-1
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