MULO Brands Are Reinvesting in Human Service
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For years, the direction of store and restaurant technology seemed clear: move more transactions into apps, kiosks and self-checkout, and ask employees to do less of the routine work. That investment has made many visits faster. It has also made the human service interactions that remain more consequential.
Aritzia, Macy’s and McDonald’s are approaching that challenge from different directions. One has made personal styling part of its identity; another is investing in associates at a selecte
Aritzia, Macy’s and McDonald’s are approaching that challenge from different directions. One has made personal styling part of its identity; another is investing in associates at a selecte
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