Lowe’s Is Merging Marketing With Commerce
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Lowe’s has made an organizational change that says more about the future of multi-location marketing than a typical executive promotion. The home-improvement retailer has expanded CMO Jen Wilson’s role to include Lowes.com and its third-party marketplace. Wilson, now executive vice president and chief marketing and digital commerce officer, already oversaw marketing, loyalty, personalization and Lowe’s retail media business.
Putting those functions under one executive reflects how little sepa
Putting those functions under one executive reflects how little sepa
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