Programmatic DOOH Still Isn’t Bought Like Digital
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Programmatic DOOH (digital out-of-home) has spent years promising to make physical media easier to buy like digital advertising. New global data suggests that transition is well underway, but also shows how far DOOH still has to go before it becomes a routine component of the digital media plan.
The World Out of Home Organization’s inaugural Global pDOOH Expenditure Study puts worldwide programmatic DOOH spending at $1.339 billion in 2025, representing 7% of total DOOH spending. The stu
The World Out of Home Organization’s inaugural Global pDOOH Expenditure Study puts worldwide programmatic DOOH spending at $1.339 billion in 2025, representing 7% of total DOOH spending. The stu
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