Sonic Turns Drink Customization Into Traffic Strategy
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Restaurant chains are increasingly looking beyond burgers, sandwiches and value meals to create new reasons for customers to visit. Specialty beverages have emerged as one of the industry’s most active battlegrounds, and Sonic Drive-In believes its long history of drink customization gives it an advantage.
The trend extends well beyond another seasonal menu cycle. The U.S. nonalcoholic foodservice beverage market generated $264.1 billion in 2025, representing approximately 23% of industry rev
The trend extends well beyond another seasonal menu cycle. The U.S. nonalcoholic foodservice beverage market generated $264.1 billion in 2025, representing approximately 23% of industry rev
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