DOOH Is Becoming a Local Conversion Channel
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Digital out-of-home advertising has traditionally benefited from proximity. Put an ad near a restaurant, retailer or dealership and the physical location itself becomes part of the media strategy. Programmatic DOOH is making that relationship more precise.
New research from Vistar Media, Omnicom Media and Annalect finds that something as simple as telling consumers where to find the nearest location can meaningfully increase their intent to visit or buy. The study tested store-locator informa
New research from Vistar Media, Omnicom Media and Annalect finds that something as simple as telling consumers where to find the nearest location can meaningfully increase their intent to visit or buy. The study tested store-locator informa
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